A new version of the favored YUSH party series is ready to unfold on Saturday, November 26 at Sabina Park in Kingston.
Billed as Mega YUSH, the event will feature performances by multi-platinum-selling R&B singer Ashanti and hip-hop star Ja Rule.
The event is a fund-raiser for The University of the West Indies scholarship fund.
Phillip Palmer is co-CEO of YUSH.
“Mega is a new version of the YUSH brand, which focuses on introducing big acts from the Nineties to the early 2000s era. We intend to have no less than one such event per yr along with the usual YUSH No Long talking, just Dancin’ events,” Palmer told the Jamaica Observer on Sunday.
“We desired to launch a new version of this very loved YUSH brand. We realised that Jamaicans has been craving for top international acts and so we created a wish list. Ashanti and Ja Rule got here out on top. We courted them with the thought for months they usually agreed to make it occur,” he continued.
Although Palmer and his business partners have been involved with several charity efforts through the years, that is the primary time that YUSH has taken on such a move.
Palmer gave an insight into what fans can expect on the inaugural staging of Mega YUSH.
“We’ll maintain the identical energy of the unique YUSH format. A musical journey from the 90s to the 2000s. Coppershot sound, which got here into prominence in 1994; Richie Feelings, formerly of Stone Love and who was the foremost DJ for the favored Bembe Thursdays series within the early 2000s; and DJ Kurt Riley [The Party Animal] shall be our musical guide providing party music for patrons.”
“The stage shall be raised in every area. And because the name suggests mega . All shall be mega. It’ll be as mega as any international music festival. Production, performances and overall execution,” he said.
Having won 4 Lady of Soul awards, including the Aretha Franklin Entertainer of the 12 months Award in 2002, Ashanti has made her mark in music.
Collectively, all her studio albums have exceeded greater than 10 million in sales globally, while earning platinum, gold, and multi-platinum singles along the best way.
Hits comparable to Baby, Rock Wit U, What’s Love, Silly, and Rain on Me have earned Ashanti fans across the globe.
An eight-time Billboard Music Award winner, she has won a Grammy, two MOBOs, two American Music Awards, and 6 American Society of Composers, Authors, and Publishers (ASCAP) music awards.
Earlier this yr Ashanti received a star on the Hollywood Walk of Fame. Her latest single Falling for You was released on October 28.
In 2014 she collaborated with dancehall veteran Beenie Man on the track First Real Love, a canopy of Jamaican singer D Wisdom’s 1991 chart-topping single My First Real Love.
Ja Rule has sold greater than 20 million albums globally. His Billboard chart-topping hits include Livin it Up, All the time on Time featuring Ashanti, Thug Lovin featuring Bobby Brown, and Mesmerize featuring Ashanti.
A multi-platinum and gold-selling artiste, Ja Rule is a four-time Grammy-nominated rapper. He has won quite a few accolades for his work, including MTV VMAs, NAACP Image Awards, and BET Awards. He has been nominated for the American Music Award on multiple occasions.