Barbados continued its efforts to draw Latin American tourists on the World Travel Market Latin America (WTM LATAM) which was held from April 5 to 7 in São Paulo, Brazil. As one among the biggest consumer markets in Latin America and one among the goal markets for Barbados Tourism Marketing Inc. (BTMI), Brazil represents major potential beyond visitor arrivals.
“Because the tourism industry continues to recuperate, we’re thrilled to welcome travellers to Barbados. Latin America is poised to be a crucial marketplace for the expansion of our tourism industry for a lot of reasons beyond just visitor arrivals,” said Minister of Tourism and International Transport, Senator the Hon. Lisa Cummins. “Barbados offers unique experiences, wealthy culture, established infrastructure and diverse products that may appeal to the Latin American traveller and investor. Now, with the return of direct airlift via Copa Airlines, we intend to change into much more lively in showcasing our uniqueness on this space.”
Twice weekly flights from Panama City to Bridgetown restart in the summertime of 2022 via Copa Airlines and are available as Barbados is enhancing its civil aviation technique to position itself as a travel hub within the Southern Caribbean.
Promotional efforts focused on luxury, heritage and eco-tourism, with the unique Bajan rum shop booth providing a jumping-off point to debate the wealthy traditions available for Latin American travellers to explore, especially Barbados’ history because the home of rum.
In meetings with key partners, Minister Cummins noted that having the ability to cater to Latin American travellers was key to making sure the success of the Copa Airlines airlift. As such, there will likely be a dedicated give attention to foreign language training, specifically in Spanish and Portuguese, because the country makes in-roads in Latin America.
The Barbados delegation was led by the Minister of Tourism and International Transport, Senator the Hon. Lisa Cummins and included Everlasting Secretary within the Ministry of Tourism and International Transport, Donna Cadogan; Chairwoman of Barbados Tourism Marketing Inc. (BTMI), Shelly Williams; CEO of the BTMI, Jens Thraenhart; BTMI Director for the Caribbean and Latin America, Corey Garrett; BTMI Senior Business Development Officer, Jennifer Braithwaite; and BTMI Public Relations Manager, Aprille Thomas.