“Party in a can” (Photo: Garfiled Robinson)
Red Stripe has began a rumvolution with the launch of Rum Stripe, a rum-infused mixed drink in two daring flavours: Cranberry and Coconut & Pine.
Never ones to be overlooked The Jamaica Observer Table Talk Food Awards judges enjoyed a personal taste session, Thursday last, on the Jamaica Food & Drink Kitchen, hosted by Jodi-Ann Campbell, Rum Stripe brand manager, who shared that after extensive market research it was concluded that Rum Stripe is precisely what the market craves. Indeed, Campbell references the tasty mix as “a celebration in a can”. No higher moniker, we reckon, for the series of summer parties that can roll out in just a few months.
Helen Simpson, quality and native raw material manager at Red Stripe, added that the formula, which took a 12 months to perfect, lends credence to the assumption that Red Stripe is committed to innovation, customer satisfaction and, most significantly, staying ahead of the curve within the beverage industry.
Not much so as to add, really, save raise a toast to the Rumvolution!
Testing the Red Stripe/Rum Stripe can are Food Awards judges: Christopher Reckord (left), Dr Kelly Fletcher and Adolph Raynor. (Photo: Garfiled Robinson)
Jodi-Ann Campbell (centre), Rum Stripe brand manager, breaks down the rum content for Food Awards judges Stacy Belnavis (left) and Patricia Henry. (Photo: Garfiled Robinson)
Jodi-Ann Campbell, Rum Stripe brand manager, introduces Red Stripe/Rum Stripe to the Jamaica Observer Table Talk Food Awards judges. (Photo: Garfiled Robinson)
Examining Rum Stripe, the “party in a can”, is Food Awards judge Billie-Jean Constantine-Tulloch. (Photo: Garfiled Robinson)
Raising a Rum Stripe Pine & Coconut toast with Novia McDonald-Whyte (right), Food Awards chair, is Food Awards judge Annaliesa Lindsay. (Photo: Garfiled Robinson)
Food Awards judge Oneal Johnson pours the Red Stripe/Rum Stripe Cranberry drink. (Photo: Garfiled Robinson)
Food Awards judge Patrick Smith samples the Red Stripe rum-infused pine and coconut beverage. Eagerly anticipating his findings is fellow judge Josina Jackson. (Photo: Garfiled Robinson)
Food Awards judge Jimmy Joseph shows off his box of Red Stripe Rum Mixed Drinks. (Photo: Garfiled Robinson)
Saluting the “Rumvolution” are Food Awards judges (seated, from left) Dr Kelly Fletcher, Adolph Raynor and Odette Dixon Neath. (Standing, from left) Helen Simpson, quality and native raw material manager at Red Stripe, Cavell Robinson, assistant brand manager, Red Stripe; and Food Awards judge Josina Jackson (Photo: Garfiled Robinson)
