A select few amongst 23 million Taiwanese have opened 2022 toasting with the best spirits of Saint Lucia. That’s because of Saint Lucia Rums attracting high praise after being introduced to Taiwan – before Christmas — by veteran diplomat Ambassador Edwin Laurent on December 9, who hosted a rum-tasting event in true Saint Lucia style and spirit, attended by representatives of several entities.
Following is the complete text of a story entitled Saint Lucia Showcases Quality Rum in Taipei recently published by CNA, a Taiwan-based news agency.
Saint Lucian rum was the massive attraction at a rum tasting event held by the country’s embassy in Taipei on Thursday, which attracted around 50 representatives from Taiwanese businesses.
As one in every of the oldest industries in Saint Lucia, rum has a protracted history on the Caribbean island-nation. Saint Lucia has been producing rum for lots of of years ever since Europeans settled within the Caribbean and planted sugarcane, Saint Lucia Ambassador Edwin Laurent told CNA.
The rum-tasting event attracted about 50 people, mostly Taiwanese representatives from hotels, restaurants, and bars, and just a few international dignitaries who sampled rum paired with cocktail-style finger food. Among the many several brands on the event, the most important one was Chairman’s Reserve rums produced by Saint Lucia Distillers Group of Firms.
“Taiwanese generally appear to have good taste in relation to spirits and we’ve a high-quality product, and after we let people sample it, we discover that they like it,” said Laurent. “It’s a big marketplace for us, it’s 23 million people, so we all know if we could establish this form of business, it will be useful.”
Along with business, exporting Saint Lucian rum to the country can also be a component of constructing friendship and relations with Taiwan, he said. “Because to construct friendship, it is nice in case you could do business at the identical time,” Laurent said.
Though within the Fifties through to the Sixties, Saint Lucia transitioned from mainly producing sugar to bananas; rum production didn’t stop because the country began importing molasses from other countries, said Margaret Monplaisir, CEO of Saint Lucia Distillers Group of Firms, in a recorded video.
“A practice which still continues until at the present time, except that the boat shipments have turn out to be much larger over time,” Monplaisir said. (CNA)