NASSAU, BAHAMAS — RBC Royal Bank has announced the planned relocation of its Palmdale branch to the newly constructed Collins and Sixth Business Complex. The upcoming relocation is a component of RBC’s plan to revamp and enhance its physical presence in The Bahamas.
“The new physical location, our Collins and Sixth branch, can be designed to a new, full-service, digitally- enabled and advice-oriented branch format,” said LaSonya Missick, RBC’s Managing Director and Vice President of Personal Banking and RBC FINCO.
“With the coronavirus pandemic, we recognize that Bahamians began adapting to our digital banking options. Clients are turning to digital channels for his or her on a regular basis transactions and leveraging our branch network for more complex financial advice, like buying a house or automobile, investing for retirement, or saving for his or her children’s education. As our client’s banking needs and preferences evolve, we’re positioning the bank for the perfect possible success while reflecting the new reality we’re operating in,” Missick continued.
The new Collins and Sixth branch can be optimized to a new digitally-enabled advice-oriented space, a move that’s consistent with RBC’s investment within the design of its branch network across the region.
The new location will provide the identical services and solutions that RBC Royal Bank and RBC FINCO clients’ value, complemented by the pliability and convenience of RBC’s digital and mobile services.
The banks said it continues to take a position in its digital and physical infrastructure in The Bahamas and across the Caribbean. In November 2020, the bank reopened its fully renovated Freeport branch and in April 2021, commenced operations in its new state-of-the-art Marsh Harbour branch, after each sustained significant damage during Hurricane Dorian. RBC also relocated its Carmichael branch to a new digitally-enabled branch at Southwest Plaza in September 2021.