Rihanna venturing into sportswear.
The Bajan pop princess is expanding her business empire as she launches for the primary time a sports line that may tap into the $303 billion fitness fashion industry. On Wednesday, Rihanna revealed the Savage X Fenty Sport line, “Power X Play,” on her Instagram account. The road sees Adam Selman as Executive Design Director.
Rihanna dropped a surprise video teasing the road, with fans frantically scrambling on Wednesday morning.
The most recent drop comes months after Rihanna filed additional trademarks for Fenty Hair and other categories of products on the USPTO. Fans have also been waiting patiently for new music following Rihanna’s announcement because the headliner on the upcoming Super Bowl Halftime Show in February 2023.
It appears that evidently her new line will tide fans over until she releases new music. Within the meantime, six styles were teased for the Fall/Winter 2022 season. A fast glance at the web site shows a Sports tab is now added, and the welcome screen teases that the brand will drop the new line in 20 days.
The road is described as athletic wear, “combining functionality and play,” in addition to athleisure options all geared towards women.
Rihanna baby bump / IG
Items include jumpsuits, high-waisted leggings, bodysuits, and low to medium-impact bras. Colours include black and royal blue, and the road teases more color options. Leggings also include a touch of fashion, with some made with mesh or lace together with functional workout material.
In a release, Rihanna spoke about expanding the Savage Fenty line, which adds to her billion-dollar brand, and collaborating with head designer Selman.
“We desired to push the boundaries with how we define sport and sportswear and there isn’t any one I’d fairly try this with than Adam. We predict of sport as how you progress through your life. I would like people to feel sexy, carefree and powerful after they put these pieces on and Adam is the right designer to perform that vision,” she said.
Selman also spoke about working on the new line as his relationship with Rihanna grows.
“Rihanna and I even have a wealthy history of working together. After I learned in regards to the opportunity at Savage X Fenty, I knew I desired to play a task within the new activewear category. We’ve such synergy creating together. I even have such respect for her vision and for what the whole Savage X Fenty team has built, and I’m thrilled to be a component of the subsequent chapter,” Selman said in the discharge.
Within the meantime, as fans gather their coins, the brand is on the premium end, because it ranges from U$29.95 to U$109.95.
Fans can enroll for early access to the road on November 1 or wait for the worldwide drop on the Savage Fenty site on November 9 or in stores.