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The Ministry of Tourism, Investment, Creative, Industries, Culture, and Information, in partnership with the Cultural Development Foundation and the Carnival Planning and Management Committee has just announced an exciting and culturally wealthy ‘Saint Lucia Carnival’ from July 1-19, 2023.
By being one among the primary islands to launch a compelling lineup for Carnival 2023, the globally renowned leading destination festival is gearing up for the pent-up demand, that aligns with the reimagined marketing strategy of name Saint Lucia.
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The exciting Calendar includes the Calypso and Soca Monarch competitions, King and Queen of the Bands, Panorama, the Carnival Queen Show, J’ouvert, private parties, concert events, and the two-day Parade of the Bands.
Further collaboration with the Saint Lucia Tourism Authority, Export Saint Lucia, and Events Saint Lucia solidifies the commitment to proceed developing the island’s carnival product beyond its 238 square miles.
In stimulating more international demand, a delegation led by the Minister of Tourism, Investment, Creative Industries, Culture, and Information, Hon. Dr. Ernest Hilaire will host a Media Launch of the 2023 edition of Saint Lucia Carnival in Miami Florida, on October 6, 2022.
Representatives of Saint Lucia’s destination marketing carnival bands will provide details on the events that drive visitors. The team on the Saint Lucia Tourism Authority, led by Marketing and Events Manager, Christopher Gustave, will showcase the National Carnival Events and represent other carnival brands unable to attend.
Travel Trade, Diaspora Leaders, Carnival Influencers, Miami Carnival Leadership, and Miami-based carnival promoters shall be in attendance. Each traditional and carnival-focused media will capture and share the event. This launch will provide a chance to assist develop a sustainable mutually helpful collaboration between the Miami Carnival audience and Saint Lucia Carnival.
A sample of the island’s unique Soca offerings shall be provided by ‘Ezra Da Fun Machine’, and Road March Runner Up, ‘Shemmy J’, each backed by ‘DJ Hyper D’.
Saint Lucia’s offerings shall be on display at ‘Tipsy’ on October 7, where tens of hundreds are expected to attend the event headlined by Afro-fusion superstar ‘Burna Boy’. Moreover, Brand Saint Lucia shall be heavily displayed along the Miami Carnival route on October ninth.
The 2023 edition of Saint Lucia Carnival will proceed to be a focus of the upcoming regional and international Fall, Winter, and Summer global marketing roadshows.
SOURCE: Saint Lucia Tourism Authority. Headline photo: Web stock image.
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