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by Herma Demacque
The ‘Say Yes to Saint Lucia’ Global Romance Summit organized by the Saint Lucia Tourism Authority (SLTA) brought together 150 travel advisors from the USA, UK, Canada, and the Caribbean this past weekend.
Professionals versed in transformation, design, and adventure presented on the most effective ways to sell Saint Lucia as the perfect destination for love and leisure.
The Romance Summit’s breakfast event provided participants with the tools required to effectively monetize their businesses. The featured speaker was Alan Berg who presented on current travelling trends.
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“I’m thrilled to be back here in such a ravishing place,” he said. “If you discuss a destination wedding what’s it? We all know what we expect because here we’re in Saint Lucia, but nearly one in 4 couples consider their wedding to be destination whether or not they’re going abroad because they’re not of their local area. Of those, 43 percent said they’re getting married in a unique state not a unique country. So once you seek advice from people a few destination wedding you have got to grasp what they mean.”
Minister for Tourism, Investment, Creative Industries, Culture and Information, Hon. Dr Ernest Hilaire, committed to improving Saint Lucia’s tourism product at the same time as the country continues to receive accolades.
“We’ve received the title of World’s Leading Honeymoon Destination on 13 occasions and hopefully this yr shall be the 14th; nevertheless, it just isn’t just concerning the awards that we get. It’s concerning the experiences that we deliver in order that we live as much as the usual of being the most effective place to be married and the most effective place to have your honeymoon. As such, we’ll proceed to work on improving our services and ensure now we have a world class product that’s unparalleled.”
The target of the ‘Say Yes to Saint Lucia Global Romance Summit’ held from Oct. 13 to 17, was to make sure that industry professionals experienced firsthand the island’s allure.
SOURCE: Government Information Service
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