The Saint Lucia Tourism Authority has launched a campaign celebrating Saint Lucian enterprise and creativity and inspiring greater ownership of the opportunities that a new policy direction in tourism will offer.
The campaign also calls for dedicated commitment making Saint Lucia the perfect place to live and work.
The new multimedia campaign from the Saint Lucia Tourism Authority is themed ‘OUR SAINT LUCIA’.
The Chief Executive Officer of the Saint Lucia Tourism Authority Lorine Charles-St. Jules says the OUR SAINT LUCIA campaign seeks to not only have fun the strides made in making Saint Lucia a much sought-after destination.
It actively encourages residents to seize on the opportunities being created through a new policy direction for Tourism.
The OUR SAINT LUCIA campaign highlights organic success stories which may function inspiration for the involvement of a new generation within the tourism sector.
The SLTA campaign also addresses key social issues that impact the standard of life in Saint Lucia. For instance, OUR SAINT LUCIA urges conversations on tackling social issues akin to peer pressure and crime.
The campaign is reaching out to youth, urging their involvement find solutions to social issues but in addition in taking ownership of Saint Lucia’s heritage, each natural and cultural.
OUR SAINT LUCIA celebrates industry and the creativity that provides the island’s its uniqueness and appeal.
The OUR SAINT LUCIA outreach is the primary phase of a broader public awareness campaign aligned to the federal government’s new policy direction that seeks to make sure St. Lucians enjoy a greater share of the advantages of the travel and hospitality industry.