NASSAU, BAHAMAS — The Bahamas Ministry of Tourism, Investments, and Aviation will launch a series of Global Sales and Marketing Missions through May 2023, starting in Florida and Recent York next month. Missions are planned for the USA, Latin America, Canada, United Kingdom, and Europe.
“Because the catalyst to the expansion and development of the Tourism industry these past 50+ years, the Bahamas Ministry of Tourism is concentrated on the maximization of the return on our investment,” said Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments, and Aviation.
Cooper and Acting Director General of Tourism, Latia Duncombe, will lead the missions.
“We’ve invited a cross-section of hoteliers and stakeholders to affix the missions in promoting our Brand because the industry rebounds, and as we work to generate recent leads and recapture market share,” said Duncombe.
The BMOTIA senior executive members will meet with wholesalers, travel specialists, media contacts, potential investors, airlines, and company stakeholders. During these events, attendees could have the chance to: meet Tourism specialists across the product segments; engage in questions and answers; learn about recent developments and product offerings by key industry stakeholders; and experience Bahamian culture through local cuisine, music, cocktails, and special Junkanoo performances, which will probably be making its triumphant return to Nassau.
Having maintained “It’s Higher in The Bahamas” appeal, the myriad of hotel brands – all-inclusive and self-catering properties – complements the Ministry’s 16-island identification of diverse cultures and experiences.
Duncombe confirmed that the industry’s forecast for the rest of the 12 months and thru March 2023 could be very promising, and marketing initiatives will further concretize the Bahamas’ Global Brand.
“We hope these events will encourage our partners, leaders, and representatives, and that we are going to collectively keep the heartbeat of our economy alive by working together,” she said.
The “Bringing The Bahamas to You” Global Missions will bring a taste of Bahamian culture across the globe to encourage travel to the destination.