Written by 11:30 am Music

Tourism ministry continues North American marketing tour

NASSAU, BAHAMAS — With visits to New York and New Jersey earlier this week, the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) continued its series of world sales and marketing Missions.

In keeping with a press release from the ministry, the missions are an effort “to re-engage tourism partners and further boost visitor arrivals”.

Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, led a delegation of senior tourism officials – including Latia Duncombe, Acting Director General – to take part in a lineup of meetings within the tri-state area with key stakeholders and media from across the tourism industry.

Cultural events were also held at The Manor in West Orange, New Jersey in addition to The Plaza Hotel in New York City on the evenings of 28 and 29 September respectively. 

“The tri-state area is the premier media market in North America and a key business gateway for the Northeast MICE and romance markets that may gain advantage your complete Bahamas,” said Duncombe.

“Through these missions, we brought a taste of The Bahamas on to top producing sales and media representatives across the tourism industry, to coach them on the variety of offerings for travelers to our 16 unique island destinations and to encourage future visits and business opportunities.”

Guests were transported to The Bahamas via a three-course dinner boasting a Bahamian-inspired menu and cocktails, music and a Junkanoo performance. A live Q+A panel shined a lightweight on The Bahamas’ tourism numbers, plans for future growth and innovation, and other features of The Bahamas. 

The series of events kicked off earlier within the month in Fort Lauderdale and Orlando, Florida. Upcoming stops within the U.S. and Canada include: Raleigh and Charlotte, North Carolina; Toronto, Calgary and Montreal, Canada; and Los Angeles, California. The BMOTIA may also head to Atlanta, Georgia and Houston, Texas in the longer term.

Along with major travel hubs throughout the U.S. and Canada, the delegation might be heading to Latin America and Europe to bring a taste of Bahamian culture on to key international markets across the globe to encourage travel to the destination.

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