Written by 1:39 pm Music

Ziggy means business

Ziggy Marley

ZIGGY Marley is venturing into the sector of crytocurrency. He’s collaborating with green non-fungible tokens (NFT) platform for music, sports, and lifestyle, OneOf.

In line with Bitcoinist, Marley’s NFTs were scheduled for release on October 17, the singer’s birthday.

“Ziggy is a legendary musical giant and we’re beyond grateful to have him join the roster of remarkable musicians working alongside OneOf to enterprise into Web3… We’re honoured to be the NFT platform that connects Ziggy together with his fans in new and progressive ways,” Thomas Fiss, OneOf’s vice-president of music, was quoted in the discharge as saying.

Along with the NFTs, Marley is predicted to release a demo version of the song, Beach In Hawaii, in addition to a signed guitar and lifelong access to his shows. The package also includes a possibility to create a collaborative merchandise release where the winner retains 50 per cent of royalties.

NFT sale proceeds will go to Marley’s charity, the U.R.G.E. Foundation (Unlimited. Resources. Giving. Enlightenment) which supports education and health for youngsters in Jamaica and Ethiopia.

NFTs are a new type of e-commerce involving the sale of one-of-a kind digital commodities which could be resold to the advantage of the creator.

Co-founded by Quincy Jones, OneOf has also secured artiste-direct partnerships with American rapper Doja Cat and singer John Legend.

Marley shouldn’t be the primary reggae artiste to have gone the NFT route. Last yr, Kabaka Pyramid announced his partnership with a Brazilian company called Cryptorastas to trade his NFTs.

Prior to that, Cryptorastas announced that they had digital artwork for acts similar to Lee “Scratch” Perry, Sugar Minott, Sly And Robbie, Jah9, Jesse Royal, Bushman, Yaadcore, Rating Joe, Michah Shemaiah, Winston McAnuff and Suns of Dub.

Ziggy Marley, 54, is the eldest son of reggae king Bob Marley and his wife Rita Marley. An eight-time Grammy winner, he founded U.R.G.E in 2007.

Ziggy Marley
Ziggy Marley

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